Build Your Online Store with WooCommerce or Shopify
Online Store with WooCommerce or Shopify is a beginner-level course of 5 lessons (about 1 h 20 min), with 15 exercises and 15 quiz questions. Prerequisites: Build Your Website with WordPress. Exercises run in the browser, with nothing to install.
- Websites and CMS
- Beginner
- 5 lessons
- 1 h 20 min
- 15 exercises
- Exercises run in the browser
The course in brief
This course helps a small business open its online store with WooCommerce or Shopify. You build a polished catalog, configure payment and shipping (including in-store pickup), put in place the legal information owed to customers, process orders and stock, then measure your sales to make decisions. Legal and tax obligations are presented as general principles, with the official sources to consult.
What you will be able to do
- Choose between WooCommerce and Shopify according to your situation
- Create a catalog with simple and variable products, categories and SKUs
- Configure and test payment and shipping, including in-store pickup
- Put in place the legal information and pages of an online store
- Process orders and refunds and keep accurate stock
- Calculate and interpret revenue, average order value and conversion rate
Syllabus: 5 lessons
- Compare WooCommerce and Shopify against the needs of a small business
- Organize the catalog into categories and attributes
- Write a complete product page, simple or with variations
- 02
Payment and shipping
- Enable and test payment methods without handling card numbers yourself
- Configure shipping zones and methods, including in-store pickup
- Make shipping costs and delivery times visible before the order
- 03
Taxes and legal obligations
- Set up price display and tax calculation in the store
- Identify the information to provide to the customer before and after the order
- Put in place the legal pages of an online store
Taxes and tax-inclusive pricesGeneral terms and conditions of saleRight of withdrawal
- 04
Orders and stock
- Follow an order through its statuses until it is closed
- Handle a cancellation, a refund and a complaint
- Keep accurate stock with alert thresholds
- 05
Measuring sales
- Calculate a store's key metrics: revenue, number of orders, average order value, conversion rate
- Read the store's reports and draw decisions from them
- Spot the steps where customers drop off
Final project
Open a neighborhood shop's online store
On a test store (WooCommerce or Shopify), open the online store of a business of your choice (by default: the fictional Boulangerie des Tilleuls) that sells shippable products and products to be collected in the shop. The store must be ready to receive orders: complete catalog, tested payment, configured shipping, legal information in place, an order processing routine and first metrics.
Deliverables
- A catalog of at least 8 products in 3 categories, including a variable product, with unique SKUs and tracked stock for shippable products
- A shipping setup with at least two zones, in-store pickup and a class for non-shippable products
- A payment method tested in test mode (payment accepted and declined), test mode disabled
- The Legal notice, T&Cs, Privacy policy and Shipping and returns pages, linked in the footer
- A daily routine sheet and a table of metrics calculated on the test orders
Assessment criteria
- Complete, accurate product pages (description, allergens where applicable, photos, tax-inclusive price)
- Shipping costs and times visible before the order and correctly calculated in the cart
- Information owed to the customer present before the explicit order button
- Order statuses and stock consistent after a cancellation and a refund
- Metrics calculated on valid orders only, with the exact formulas
Frequently asked questions
Is the course for WooCommerce or for Shopify?
For both. The concepts (catalog, payment, shipping, orders, metrics) are common to both; the step-by-step instructions are described for WooCommerce, with the Shopify equivalent where it differs.
Does the course give the prices of the solutions?
No. Subscriptions and fees change often: the course teaches you how to compare offers and sends you to the official pages of the vendors and providers.
Will I be legally compliant after this course?
The course presents the general principles (customer information, terms and conditions of sale, right of withdrawal, taxes, personal data). Your specific situation should be checked on official websites or with a professional.
Do I need to have taken the WordPress course?
It is recommended for WooCommerce, which is installed on a WordPress site. If you choose Shopify, the lessons remain usable without this technical prerequisite.
This course, told for your job
Say what you want to be able to do: “Online Store with WooCommerce or Shopify” takes its place in your path, with examples from your field. The concepts stay those of the course.