Uplift

Uplift is the effect of the variant relative to the control on the metric. It is expressed as an absolute value (difference in points) or a relative value (percentage change). It should be accompanied by a confidence interval, because the observed value is only an estimate.

Example

Conversion of 5.0% for the control and 5.5% for the variant: an uplift of +0.5 points, or +10% in relative terms.

Related concepts

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